About · Wesley Nelson, Principal

I’ve been on your side of the table.

ctrl was built by an operator, not a vendor, for the people who live with the technology long after the installers leave.

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Wesley on a property · portrait in raking light
01 · BACKSTORY
Bethel, NC

Rural eastern North Carolina, hunting, fishing and working land. First lessons in service as an Outfitter at Bass Pro Shops and Cabela’s: figure out what someone is actually trying to do. [confirm]

02 · THE JOURNEY
Event technology

Three years of corporate AV in venues across the country, then event production for a multi-venue hospitality and events institution hosting more than 150 events a year.

03 · THE WALL
$2M or $350K

A new display. Both options came from people who knew their own products well. Neither came from someone looking at the whole property. [confirm]

04 · THE EPIPHANY
$12,000

The problem wasn’t the gear. Nobody on the owner’s side owned the whole picture. An installed result for $12,000.

05 · THE RESULT
So I built ctrl

One firm that maps the whole estate, builds it to one standard, and stays after the installers leave.

What I believe

Invisible by design.

  • The best technology is the kind your guests never notice. Invisible by design.
  • The right answer usually isn't the most expensive one.
  • Whoever installed it, someone should own it.
  • Promise what you can deliver, then deliver it.
Credentials

Built from the work.

  • PRINCIPAL, CTRL (CTRL SYSTEMS LLC)
  • Q-SYS CERTIFIED (LEVEL 1; LEVEL 2 IN PROGRESS)
  • 3 YEARS OF CORPORATE AV ACROSS VENUES NATIONWIDE
  • EVENT PRODUCTION · 150+ EVENTS A YEAR
  • ESPN+ PRODUCTIONS, FEDERAL-LEVEL EVENTS [CONFIRM]
  • THOMASVILLE, NC · RESORTS NATIONWIDE

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